People come first.
In everything we do.
Truly innovative products leave their mark on the world instead of the planet.
Emi
Retail Market Leader
Emi’s career at Apple has spanned four regions and two countries. She started in Long Island, then advanced to opportunities in Manhattan; Washington, DC; and now Tokyo. “I discovered there was an opening in Japan through a conversation with my manager. It was a once-in-a-lifetime opportunity. Today, I’m a market leader here, working with stores east of Tokyo and getting ready to open two more this year.”
From the very beginning of her career at Apple, Emi felt supported by her colleagues — especially management. In fact, her manager in New York was one of the first people she told that she was gay. His encouragement gave Emi the confidence to come out to her family.
I realized early on how open and accepting Apple was. There isn’t just one specific example or story — it’s how everyone truly wants you to be yourself.
Now, as she and her wife are settling in to life in Tokyo, Emi is using her role as a leader to make sure that her teams have the same feeling of acceptance and belonging that she has at Apple.
Ibrahim
Accessibility and Speech Test Engineer
Ibrahim is driven by the desire to empower people of all abilities. When muscular dystrophy caused him to lose mobility, Apple’s Switch Control made it possible to use his iPhone with the joystick on his wheelchair. And in college, he gave talks that raised awareness among educators about the importance of accommodating people with disabilities.
At Apple, Ibrahim uses his passion and problem-solving skills to make technology more accessible for everyone across a broad range of physical abilities. This has led to many new assistive technologies and accommodations.
We hired a QA engineer with low vision who showed us how he lives on his devices from day to day. He had to invert colors manually every time he wanted to see a picture. So we created a new feature called Smart Invert that does it automatically.
In addition to Ibrahim’s work as a test engineer, he is frequently consulted by other teams to improve accommodations for employees with disabilities. He’s collaborated on projects for Switch Control, AssistiveTouch, and Siri capabilities. “I am determined to make things more accessible because I know it’s going to help other people, not just me.”
For Sheena, every day is an opportunity to succeed.
How do you define your role?
Officially, as a member of the Real Estate and Development team at Apple, I coordinate operations at our Beats campus in Los Angeles. But what I love is how much my role changes from day to day. From booking travel to working with Global Security, there’s always something new and exciting to do.
What influences your work?
My passion is fitness — in particular, competitive bodybuilding. After I won several competitions, my coworkers saw my progress and began reaching out to me to help them with their fitness lifestyle. I’m more than happy to share my knowledge and assist them with their overall health and wellness goals. I believe that when we feel good from the inside, it creates a more positive work environment for everyone.
How does this role differ from others you’ve had in the past?
I had the pleasure of being one of the first to join the Beats office in 2011, so it gives me great joy to know I’ve contributed to building this office’s culture in some way. It’s an honor to be part of a company that unites the worlds of both technology and entertainment into one.
Join an Apple corporate functions team and help create an environment that allows all our employees to reach their full potential.
Your product’s environmental report card.
Each device is measured by its impact on our carbon footprint and how environmentally friendly — and safe — its materials are.
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iPhone 11 Pro Max
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iPhone 11 Pro
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iPhone 11
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iPhone SE (2nd generation)
View (PDF) -
iPhone XR
View (PDF)
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iPad Pro (12.9-inch) (3rd generation)
View (PDF) -
iPad Pro (11-inch)
View (PDF) -
iPad (7th generation)
View (PDF) -
iPad Air (3rd generation)
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iPad mini (5th generation)
View (PDF)
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Apple Watch Series 5 (GPS + Cellular, GPS)
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Apple Watch Series 3 (GPS + Cellular)
View (PDF) -
Apple Watch Series 3 (GPS)
View (PDF)
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MacBook Pro 16-inch
View (PDF) -
MacBook Pro 13-inch with Thunderbolt 3
View (PDF) -
MacBook Air 13-inch with Retina display
View (PDF)
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27-inch iMac with Retina 5K
View (PDF) -
21.5-inch iMac with Retina 4K
View (PDF) -
21.5-inch iMac
View (PDF) -
iMac Pro
View (PDF) -
Mac Pro
View (PDF) -
Mac mini
View (PDF) -
Pro Display XDR
View (PDF)
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HomePod
View (PDF)
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Apple TV 4K
View (PDF) -
Apple TV (4th generation)
View (PDF)
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iPod touch
View (PDF)
Archived reports
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iPhone XS Max
View (2018 PDF) -
iPhone XS
View (2018 PDF) -
iPhone X
View (2017 PDF) -
iPhone 8
View (2017 PDF) -
iPhone 8 Plus
View (2017 PDF) -
iPhone 7
View (2017 PDF) -
iPhone 7 Plus
View (2017 PDF) -
iPhone SE
View (2017 PDF) -
iPhone 6s Plus
View (2015 PDF) -
iPhone 6s
View (2015 PDF) -
iPhone 5s
View (2013 PDF) -
iPhone 4s
View (2012 PDF) -
iPhone 4
View (2010 PDF) -
iPhone 3G
View (2009 PDF) -
iPhone 3GS
View (2009 PDF)
View previous reports 
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HIEARTH
HI SMOKE GREEN
HI WILLOW GREEN
HI FERN GREEN
HI DEEP GREEN
HISTONE
HI COMFORT GREY
HI WARM STONE
HI QUARTZ GREY
HI BROWN STONE
HISTEEL
HI TRUE BLUE
HI MARINA HORIZON
HI ANTHRACITE
HI MODERN GRAPHITE
HIRUBY
HI MOODY CORAL
HI FLAME RED
HI MODERN MAROON
HI DEEP BROWN
It’s as easy
as it sounds.
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New
Sing along, tap ahead, or just listen with lyrics view.
Replay -
New
Listen live to local radio stations from around the world.
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Download and stream music straight to your Apple Watch when you’re away from your iPhone.
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Enjoy your Apple Music experience in the car with CarPlay.
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Discover songs you’ll love from music picked just for you.
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Tap into new music with curated playlists from our editors.
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Ask Siri to search for songs.
Even by lyrics.
Comes in Black.Comes in Black.
Comes in White.Comes in Black. White.
Comes in Pow.Comes in Black. White. And Pow.
Low impact.
The new standard of high performance.
Just as much innovation goes into the materials your Apple products are made of — and how they’re made — as into what they do. You can see that in the new MacBook Air and Mac mini. Their enclosures are made from 100% recycled aluminium, without compromising strength or finish. In so many ways, the most advanced products are the ones that make the least environmental impact.
To use 100%
recycled aluminium,
we had to invent a
whole new kind.
To use 100%
recycled aluminium,
we had to invent a
whole new kind.
The 100% recycled aluminium enclosures of the new MacBook Air and Mac mini are every bit as durable and beautiful as you’d expect. But standard recycled aluminium accumulates impurities each time it’s recycled. So we engineered a totally new alloy that can be recycled over and over again without losing the qualities that made it better to begin with.
More recycled
materials inside
and out.
More recycled
materials inside
and out.
The solder in the main logic board of iPhone is made with 100% recycled tin that performs every bit as well as newly mined tin. More than 40 components in iPhone XS, iPhone XS Max and iPhone XR contain recycled plastic. And 100% of the wood fibre in Apple’s packaging comes from recycled sources or responsibly managed forests.
29,000
Using recycled tin in our devices will prevent Apple from mining more than 29,000 tonnes of tin ore in 2019.
Powerful
devices that
use less power.
Powerful
devices that
use less power.
The latest Apple products perform better than ever, even though their average energy consumption has decreased by 70% since 2008. An innovative new power supply design enables iMac Pro to consume 40% less energy in sleep mode and when turned off.1 MacBook Air with Retina display uses three times less power in sleep mode than the first model. And the 11-inch iPad Pro is 69% more efficient than the ENERGY STAR requirement.2
70%
Apple products are 70% more energy efficient now than they were in 2008. That’s better for you and the environment.
Tested to be safe
for you and the
environment.
Tested to be safe
for you and the
environment.
We thoroughly analyse the materials in Apple devices to find chemicals that could be harmful to people or the environment. And we set strict standards for what goes into the devices you use and wear. In Apple Watch, for example, we limit exposure to nickel, a metal that can cause allergic reactions.
A closer look at Apple Watch Series 6.
Measure your Blood Oxygen1
Check your heart rhythm with the ECG app2
Track every way you work out
Meet your Sleep
Measure your Blood Oxygen1
Check your heart rhythm with the ECG app2
Track every way you work out
Meet
your
Sleep
A closer look at AirPods Max.
Designed for an exceptional fit
Knitted mesh canopy and acoustically engineered memory foam ear cushions.
High-Fidelity Audio
Noise Control
Spatial Audio
Designed for an exceptional fit
Knitted mesh canopy and acoustically engineered memory foam ear cushions.
High-Fidelity Audio
Noise Control
Spatial Audio
